Vacancy Details

Haileybury welcomes applications for the role of Director of Marketing, a full-time (1.0 FTE) and ongoing position, commencing as soon as possible.  

This is an exciting opportunity for an experienced marketing leader to build on the success of a highly regarded and well-established marketing function. With a strong brand, sustained enrolment growth, award-winning campaigns, effective communications, and a reputation for delivering outstanding events and digital marketing initiatives, Haileybury is well positioned for its next phase of growth. 

The Director of Marketing will provide strategic leadership across marketing, communications and brand, while driving innovation in customer insights, personalisation, data analytics, marketing technology and AI. The successful candidate will play a key role in strengthening Haileybury’s market position and shaping the future of one of Australia’s leading independent schools. 

 

Key Responsibilities  

As the Director of Marketing, you will: 

  • Develop and lead Haileybury’s brand, marketing and communications strategy to strengthen enrolment growth across all campuses and markets.  
  • Drive a consistent and compelling brand experience while ensuring relevance across diverse communities and locations. 
  • Partner with Admissions, campus leaders and the Old Haileyburians Association to enhance the family journey from enquiry through to lifelong engagement. 
  • Oversee the School’s events program, delivering high-quality experiences that strengthen community connection and reflect the Haileybury brand.  
  • Leverage market insights, data and performance metrics to guide strategy, investment and continuous improvement. 
  • Champion the evolution of marketing technology, digital channels and AI initiatives to drive innovation and effectiveness. 
  • Lead and develop a high-performing team, effectively managing budgets, agencies and key partnerships.
  • Protect and enhance Haileybury’s reputation through strategic communications and proactive issues management. 

 

About You  

At Haileybury we are seeking exceptional people. We are looking for a team player who brings the following skills and experience:  

  • Proven experience leading marketing strategy and multidisciplinary teams in complex, multi-site organisations.  
  • Success managing brands across diverse markets, balancing brand growth with enrolment or commercial outcomes.  
  • Knowledge of the independent school sector or a comparable industry.  
  • Strong communication, stakeholder engagement and influencing skills at senior levels. 
  • Commercially astute, with the ability to use data and insights to drive decisions and measure performance.  
  • Current knowledge of digital marketing, marketing technology and responsible AI adoption.  
  • Experience delivering outcomes in fast-paced environments with fixed operational cycles and deadlines. 

 

Why work for us? 

  • Competitive salary, with further career development and opportunities.  
  • Ongoing professional and personal development.  
  • Excellent on-site facilities, grounds and working environment.  
  • Supportive, hybrid and flexible work options.  
  • Employee leave benefits such as paid parental leave and additional personal leave. 
  • Employee Assistance Program (EAP).  
  • Various financial benefits to employees through discount partnership programs and salary packaging options.  

 

Want to find out more?  

To view the position description, please click on the attachment below. For all inquiries, please contact the People and Culture Team via peopleandculture@haileybury.com.au.   

To apply, please click on the “Apply Now” button to be directed to our online recruitment portal. Please note we do not accept emailed applications.  

 

Applications close: (10:00 am) Wednesday, 21 October 2026. 

Interviews may be conducted prior to the application closing date.  

Successful applicants must have the right to work in Australia and either hold, or be willing to obtain, a current National Police Check and an Employee Working With Children Check prior to commencement.  

 

Haileybury is committed to the protection of children and the promotion of a culturally safe and supportive working environment for diverse communities. The successful applicant will be required to satisfy child protection screening and adhere at all times to the Schools’ Child Safety and Wellbeing Policy, (https://www.haileybury.com.au/policies).  

Haileybury is an equal opportunity employer. We celebrate diversity and create an inclusive environment for all employees. We welcome applications from people of all backgrounds, including Aboriginal and Torres Strait Islander people.